About Us

Sofia + Theo is a mama-founded brand, inspired by my children. I wanted soft, organic and comfortable pieces made to be dressed in, played in, and still able to capture beautiful moments of our little ones — regardless of the beautiful chaos. Every piece is designed for real childhood: the messy, joyful, and fast-moving kind. Welcome to the family.

— Mimi

 

The Story of Sofia and Theo

Welcome to Sofia and Theo — a cozy, modern sustainable children's apparel brand designed for the beautiful chaos of childhood.

Our story began with a simple vision under our original name, Beauwa Baby (pronounced Beau-wah) — a name inspired by our children and our passion for creating beautiful essentials for little ones.

As a parent of two young children, I deeply understood the daily rhythm of managing a household while searching for high-quality, effortless clothing for a toddler and an infant. I wanted pieces that didn't just look beautiful, but felt incredibly gentle against delicate skin and could withstand the messy, active nature of growing up.

Fuelled by a passion for clean aesthetics and organic comfort, I set out to curate collections made from the finest, most breathable materials — specialising in ultra-soft muslin cotton, sourced from trusted, high-quality textile artisans in Turkey and Australia.

In June 2026, we took a meaningful step forward. To fully embrace our growth and better reflect the heart behind our brand, we officially rebranded from Beauwa Baby to Sofia and Theo.

Sofia and Theo embodies a cozy, modern, and minimalist aesthetic. We believe in neutral tones, clean lines, and organic textures that let a child's natural personality shine. Every piece is thoughtfully designed to offer a relaxed, comfortable fit — leaving plenty of room for active toddlers to explore and tiny infants to rest peacefully.

 

Our Promise to You

As an independent, parent-led brand based in Dubai, UAE, we promise to never compromise on quality. We know how much care goes into every choice you make for your family. That is why we are committed to providing breathable, skin-safe, and durable apparel that elevates your daily routine — giving you one less thing to worry about so you can focus on the moments that matter most.

Thank you for being a part of our story, from Beauwa Baby to the vibrant new chapter of Sofia and Theo. We are so grateful to have your family grow alongside ours.