Privacy Policy

Last Updated: June 26, 2026

At Sofia and Theo (a brand owned and operated by Beauwa LLC), we are deeply committed to protecting the privacy of our community. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from our multi-brand online destination.

1. Information We Collect

When you interact with our store, we collect certain pieces of data necessary to fulfill your orders and elevate your shopping experience:

• Personal Identifiers: Name, billing address, shipping address, email address, and phone number.

• Payment Information: Credit card details or alternative payment methods. Note: All payments are processed securely through our encrypted third-party payment gateways; we do not store your raw financial data.

• Device & Analytics Information: IP address, browser type, time zone, cookie data, and details on how you browse our collections (e.g., pages viewed or items added to your cart).

  2. How We Use Your Information

  We use the data we collect to ensure a seamless, premium service from checkout to doorstep. Specifically, we use it to:

  • Process, pack, and fulfill your orders across our curated brands.

  • Communicate with you regarding order confirmations, shipping updates, and customer support inquiries.

  • Screen orders for potential risk or fraud to protect your security.

  • Provide personalized updates, curated newsletters, and special collection previews (only if you have explicitly opted in to receive our marketing communication).

  3. Sharing Your Information

  We only share your personal information with trusted third-party service providers who help us run our business and serve you:

  • Shopify: We use Shopify to power our online storefront. You can read more about how Shopify uses your Personal Information here.

  • Logistics Partners: We share your name, phone number, and delivery address with our courier partners to ensure safe delivery of your purchases.

    • Marketing & Analytics: We utilize tools like Google Analytics and Meta Pixels to better understand our audience and deliver relevant updates.

    We will never sell, rent, or trade your personal data to outside companies for marketing purposes.

    4. Cookies and Tracking Technologies

    Our website uses cookies to enhance functionality, remember your shopping cart items, and provide a tailored browsing experience. You can choose to disable cookies through your browser settings, though doing so may prevent certain features of our storefront from working correctly.

    5. Your Rights & Choices

    Depending on where you reside, you may have the right to access, correct, or request the deletion of the personal information we hold about you. If you wish to exercise these rights, opt out of marketing emails, or update your account details, please reach out to us at [info@sofiaandtheo.com].

    6. Updates to This Policy

    We may update this Privacy Policy from time to time to reflect changes in our operational practices or for regulatory and legal compliance. The "Last Updated" date at the top of this page will always reflect the most recent version.

    Contact Us

    For more information about our privacy practices, or if you have any questions, please contact our privacy compliance team via email at [info@sofiaandtheo.com]